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As SEO professionals we are constantly searching for ways to get our sites ranked and indexed better.

We all know that backlinks are "life blood" that get a site ranked higher in the search engines.

Black hat SEO experts in the quest to get one way backlinks till now relied on various methods like blog comment spam and referer log spam.

The latest technique is using social bookmarking to get one way back links.

What is social bookmarking?

Social bookmarking is utilizing a web service, where users create a public repository of bookmarks pertaining to sites that they like.

The concept of social bookmarking dates back to 1996 with the launch of itList.com, followed by services like Blink and hotlinks and many more. But,the popularity of Social Bookmarking increased with the advent of the most popular bookmarking site till date, del.icio.us.

To the uninitated, these bookmarks may seem like geekspeak, but from an SEO standpoint these can build you a massive amount of backlinks which seem to originate from authority sites.

So how does one go about utilizing these social bookmarking services?

You simply sign up for an account and then post your urls. Each post requires you to enter the url, a title for the anchor text, a short description and of course the tags under which you want your link bookmarked.

A tag is a keyword which acts like a subject or category. Each user "tags" a webpage or image using his own unique tag. An image or webpage may have multiple tags that identify it. Webpages and images with identical tags are then linked together and users may use the tag to search for similar webpages and images.

Most of these services give you a personalized book mark page that has all your bookmarks displayed, and though when you start out the pagerank of your personalized page might be zero, it slowly builds up over time.

An additional important point worth looking at is that each tag page on the site has a pagerank which gets passed on to your site.

Social networks are getting a lot of attention these days including Wikipedia, del.icio.us and MySpace. Along with the buzz, these sites are also generating a lot of traffic! How can you integrate links for these types of social network sites into your search engine marketing program? While there are an increasing number of social networks, this article will stick to the above as they are kings of their domains so to speak.
I recently had the opportunity to attend Search Engine Strategies in New York City this past February, 2006. While attending a session in regards to community marketing tactics using both Wikipedia and tagging, the panel asked the audience, “Who here knows what Wikipedia and tagging are?” less than half the room raised their hands.
Let me give you an overview of these concepts.
Wikipedia is a free community content driven encyclopedia. I have included an excerpt about Wikipedia from their about section located at http://en.wikipedia.org/wiki/Wikipedia:About
“Begun in 2001, Wikipedia has rapidly grown into the largest reference website on the Internet. The content of Wikipedia is free, written collaboratively by people from all around the world. This website is a wiki, which means that anyone with access to an Internet-connected computer can edit, correct, or improve information throughout the encyclopedia, simply by clicking the edit this page link (with a few minor exceptions such as protected articles).”
Your benefits of using Wikipedia as an online marketing strategy are various. To begin with, your submitted content about your product or company may be very short and simple to begin with. As your content ages and more members view and contribute to your content with edit revisions, your content submission will grow and grow. For example, your submission may start out as a forty word brief that may turn into a multi-page article. Additionally, Wikipedia has a good Google Page Rank of 9 which will help boost your website’s PR with a quality backlink from your submitted content. Finally, using keywords that relate to your site in your contribution will assist you in controlling more space within the search engine results’ pages for your particular brand, product or name. For example, doing a Google Search for the term “Microsoft” returns a Wikipedia content entry about Microsoft in the tenth position of the Google SERP for “Microsoft”.
Little Known Discovers A Simple Way To Then Says, If I Can Do It You Might Do Better

Adwords versus Adsense
Advertising with Adwords is for the Internet marketer who wants to generate traffic to their site. Adsense is for the Internet publisher that is willing to allow Adwords ads to appear on their website that are related to their topic. The Adwords advertiser pays a fee for getting the advertising space and Google shares some of that money with the Adsense publisher that allows the ads to appear.
This is a true win-win situation since the advertiser has their ads show up only to markets that are interested in their services or products, the publisher providing the space gets a monetary benefit and the traffic find the information they want readily available.
Adwords Rules and Regulations
Before you even consider using Adwords as a means of generating traffic, you need to become familiar with Google's Adwords rules, terms, conditions, regulations and what they will and will not accept and tolerate. Google, being such a large and respected organization, does not take lightly those people who try to bend the rules to get around them. They will rather quickly ban those people from using their Adwords or Adsense systems.
If you don't want to follow the rules provided by Google, you will not become a success with Adwords. You'll probably end up being barred from even trying your hands with the system.
Where Adwords Appear
When you set up an Adwords account, you are given access to a keyword area that you can bid on keywords and establish your Adwords spending budget. This determines how often and how high a position your Adwords ads will get on various web pages. The more you bid on a keyword, the higher your position and the more often your ad will appear.
The keyword that is bid on is the keyword used on webmaster's search engine optimized websites. So, if you want to advertise to people that have an interest in buying parts for sports cars, you might want to bid on "sports cars", "sportscars" or a similar Adword keyword.
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